December 24, 2010
Irvine, CA
J.W. Childs Announces Sale of Advantage Sales & Marketing LLC

We are pleased to share with you news on the sale of our portfolio company, Advantage Sales & Marketing LLC (ASM), North America’s premier sales and marketing agency, to Apax Partners. The sale was announced late last month through a press release and closed last week.

ASM provides outsourced sales, marketing and merchandising services to manufacturers, suppliers and producers of consumer packaged goods. ASM represents over $40 billion in sales of consumer-packaged goods and manages more than 5,000 food and non-food stock-keeping units (SKUs) on behalf of more than 1,200 clients. Headquartered in Irvine, California, ASM has more than 30,000 associates and 66 offices in the United States and Canada.

“Advantage Sales & Marketing is a terrific company and we enjoyed our partnership with the management team and BAML Capital Partners,” said Adam Suttin of J.W. Childs Associates. “Since our investment in 2006, the company has achieved significant growth through expanded business with existing clients, new account wins at Walmart, Folgers and Energizer, and several strategic acquisitions. We are very pleased with the return on our investment (2.9x ROI) and we wish the ASM team continued success.”

J.W. Childs focuses on investing in the retail and consumer sectors. Notable current and historic investments include Bass Pro Shops, Beltone Electronics, Brookstone, CHG Healthcare Services, Esselte, Equinox Fitness, Fitness Quest, Joseph Abboud, Mattress Firm, Meow Mix, NutraSweet, Pinnacle Foods, Snapple, Sunny Delight and W/S Packaging.

With an improving economy and deal environment, we anticipate continued activity in the coming months and will keep you apprised of further news.